First Meta review

This is the canonical first workflow after setup.

It is intentionally narrow: one read-only review, one account, one clear output shape.

Local adcom path

Use this when your agent is connected through the local adcom bridge.

adcom setup
adcom status
adcom mcp serve

Then ask the agent to call:

review_default_account_performance

That tool:

• resolves the configured default Meta account
• reviews the last 7 days
• returns account summary metrics
• flags inefficient campaigns and ad sets
• returns exactly 3 suggested next actions

Hosted MCP path

Use this when you are connecting to the hosted MCP surface directly instead of going through adcom.

Call:

meta_review_account_performance

with:

{
  "account_id": "act_123"
}

Optional inputs:

• lookback_days
• top_campaign_limit
• top_ad_set_limit

Output shape

The hosted review returns:

• review_window
• account_summary
• top_campaigns
• top_ad_sets
• flagged_campaigns
• flagged_ad_sets

The local adcom wrapper adds:

• default-account metadata
• workspace-context availability
• suggested_actions

What the workflow flags

The current review uses deterministic finding codes:

• spent_without_clicks
• low_ctr_vs_account_average
• high_cpc_vs_account_average

This workflow does not make writes. It is the proving ground for the first operational read, not an automation runner.